Barry Wise

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Blog posts : "General"

The New Threat of Typosquatting (Misspelled Brands) in Social Media

June 24, 2012

A recent tweet by Andrew Nystrom of Red Bull brought attention to a growing trend we’ve noticed in Social Media sites such as Twitter and Facebook — that of Typosquatting.  Typosquatting is a form of brandjacking/cybersquatting in which someone registers the misspelling of a brand or tra…

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